Thinkific Pricing 2025 | Choose the Perfect Plan
Imagine this: You’ve got a brilliant idea for an online course. You’re ready to share your knowledge with the world, but one question stops you—how much will it cost to get started?
Choosing the right platform can feel overwhelming, especially when you’re juggling budgets, features, and dreams of building a thriving course business.
That’s where Thinkific comes in, a platform trusted by over 50,000 creators, powering businesses like Samsung and Shopify.
In this guide, we’ll break down Thinkific’s 2025 pricing plans in simple terms, so you can pick the perfect plan and start creating today. Ready? Let’s dive in!
Why Thinkific? A Quick Look
Thinkific is one of the top platforms for creating, selling, and managing online courses. It’s easy to use, packed with features, and fits everyone, from solo creators to big companies.
Whether you’re teaching yoga, coding, or business skills, Thinkific helps you build professional courses without breaking the bank.
The best part? Its pricing plans are flexible, with options for every budget, from free to enterprise-level.
In 2025, Thinkific offers five plans: Free, Basic, Start, Grow, and Thinkific Plus. Each plan is designed to match your goals, whether you’re just starting or scaling to millions.
Plus, Thinkific doesn’t charge transaction fees (only standard payment processor fees apply), and you can save up to 25% with annual billing.
Let’s explore each plan to find the one that’s right for you.
Thinkific Pricing: Plan by Plan Breakdown
1. Free Plan: Start Without Spending a Dime
- Cost: $0/month
- Who’s It For? Newbies testing the waters or creators with one course.
Dreaming of launching your first course but worried about costs? The Free plan is your answer. At zero dollars, it lets you create one course and reach unlimited students. You get a drag-and-drop course builder, secure payments, and access to Thinkific Academy for tutorials. It’s perfect for trying out the platform without risking a penny.
What You Get:
- 1 course and 1 community (2 spaces per community).
- Unlimited students.
- 1 digital download, 1 coaching/webinar session, 1 admin account.
- Email support for 30 days and chatbot help.
The Catch:
- Limited to one course.
- No custom domain or advanced tools.
- Thinkific branding stays on your site.
This plan is a fantastic way to dip your toes into course creation. But if you want more courses or a branded site, you’ll need to upgrade.
2. Basic Plan: Grow Your Course Empire
- Cost: $49/month (or $36/month annually)
- Who’s It For? Beginners are ready to launch multiple courses.
Ready to take your courses to the next level? The Basic plan, at $49/month, unlocks unlimited courses and adds marketing tools to boost your sales. It’s perfect for creators who want a professional setup without a huge budget. Plus, you can save $156/year by paying annually!
What You Get:
- Everything in the Free plan.
- Unlimited courses and 1 community (5 spaces).
- 5 digital downloads and 5 coaching/webinar sessions.
- Custom domain for branding.
- Coupons, affiliate selling, and email/live chat support.
The Catch:
- Limited community spaces.
- No advanced features like quizzes or API access.
For small businesses or solo creators, this plan is a game-changer. Imagine launching as many courses as you want and building your brand with a custom domain—it’s a step toward turning your passion into profit.
3. Start Plan: Build a Professional Course Business
- Cost: $99/month (or $74/month annually)
- Who’s It For? Creators who want engaging, interactive courses.
The Start plan is where things get exciting. At $99/month, it’s designed for creators who want to stand out with professional features. Think quizzes, live lessons, and custom website designs. It’s like giving your students a VIP learning experience.
What You Get:
- Everything in the Basic plan.
- 1 community with 10 spaces.
- Quizzes, assignments, and certificates.
- Live Zoom lessons.
- Advanced website editing (HTML/CSS).
The Catch:
- Only one community.
- No API or branding removal.
This plan is perfect if you’re serious about teaching. Imagine your students earning certificates or joining live classes—it builds trust and keeps them coming back. Annual billing saves you $300/year, making it a smart choice for growing businesses.
4. Grow Plan: Scale Your Success
- Cost: $199/month (or $149/month annually)
- Who’s It For? Businesses ready to expand and remove Thinkific branding.
Feeling ready to scale? The Grow plan, at $199/month, is for creators who want to take their business to new heights. With more communities, API access, and priority support, it’s built for growth. Plus, you can remove Thinkific branding for a fully custom look.
What You Get:
- Everything in the Start plan.
- 3 communities with 20 spaces each.
- 2 site admins, 5 course admins.
- API access and no Thinkific branding.
- Bulk emailer, Brillium exams, and priority support.
The Catch:
- Higher price may not suit small creators.
- Some features are still exclusive to Thinkific Plus.
This plan is a dream for scaling. Imagine sending bulk emails to thousands of students or integrating with your favorite tools via API—it’s about working smarter, not harder. Save $600/year with annual billing!
5. Expand Plan: Power for Big Teams
- Cost: $499/month (or $374/month annually)
- Who’s It For? Large businesses with big audiences.
The Expand plan is for creators running large operations. At $499/month, it offers tons of admin accounts, unlimited community spaces, and group coaching for up to 100 students. It’s perfect for teams who need flexibility and power.
What You Get:
- Everything in the Grow plan.
- 10 communities with unlimited spaces.
- 5 site admins, 15 course admins.
- Revenue sharing with 10 partners.
- Standard API and webhooks.
The Catch:
- High cost isn’t ideal for smaller businesses.
- Enterprise features require Thinkific Plus.
This plan is your ticket to running a big course empire. Annual billing saves $1,500/year, so it’s worth considering if you’re in it for the long haul.
6. Thinkific Plus: Enterprise-Level Power
- Cost: Custom pricing (contact Thinkific)
- Who’s It For? Big brands like Samsung or Shopify.
Thinkific Plus is for enterprises needing custom solutions. It’s not a one-size-fits-all plan—pricing depends on your needs. Think unlimited everything, dedicated support, and branded portals. It’s what the big players use to train employees or customers.
What You Get:
- Unlimited courses, communities, and admins.
- Dedicated success manager and migration plan.
- Advanced security, CRM integrations, and enterprise API.
- Branded portals and detailed reporting.
The Catch:
- Pricing isn’t public; you need to call Thinkific.
- Overkill for most small businesses.
Don’t let those pricing numbers discourage you from buying a subscription. Use our Thinkific promo code and save 50% on your annual subscription site-wide.
Extra Perks and Costs to Know
Thinkific sweetens the deal with extras like TCommerce (available on paid plans), which includes payment options like Apple Pay and gift purchases.
There’s a 14-day free trial for Basic, Start, and Grow plans, and no credit card is needed for the Free plan.
Payment processors like Stripe charge standard fees, and starting July 2024, the Basic plan has a 5% commission for third-party gateways unless using TCommerce.
International transactions might add small fees (<$1).
How Does Thinkific Compare?
1. Teachable
Best for: Beginners who want an easy-to-use course builder.
Teachable offers a user-friendly interface and flexible pricing, making it ideal for creators who want to launch courses quickly.
It supports unlimited courses, built-in payment processing, and student engagement tools like quizzes and certificates.
If you're just starting out and want to test the platform without breaking the bank, using a Teahcable coupon code can be a smart way to save money while unlocking powerful features.
2. Skillshare
Best for: Creators who want access to a large existing audience.
Unlike Thinkific, Skillshare operates on a subscription model where students pay monthly for unlimited access to all courses.
As an instructor, you earn revenue through royalties and referrals, making it an excellent passive income stream.
It's a great choice if you’re looking for exposure without having to handle the marketing or tech side of things.
Plus, if you're just starting out, keep an eye out for a Skillshare discount code, it’s a smart way to explore the platform at a lower cost while reaching a wider audience.
3. Kajabi
Best for: All-in-one business platforms with advanced marketing.
Kajabi brings together course creation, email marketing, sales funnels, membership sites, and a built-in CRM—everything you need to run a digital business from one dashboard.
While it’s more expensive than Thinkific, its powerful features make it a favorite among serious entrepreneurs.
If you're thinking of giving it a try, look for a Kajabi coupon code to save on your subscription and get started with fewer upfront costs.
4. Kartra
Best for: Marketers and business owners focused on automation.
Kartra isn’t just a course platform—it’s a complete marketing suite.
From building landing pages to setting up email campaigns and sales funnels, it’s designed to automate your entire customer journey.
If you're considering Kartra, grabbing a Kartra coupon can help you test its robust features at a reduced cost, making it easier to see if it’s the right fit for your business.
Which Plan Is Right for You?
Choosing a plan depends on your goals:
- Free: Test the platform or launch one course.
- Basic: Start multiple courses with branding.
- Start: Add quizzes and live lessons for engagement.
- Grow: Scale with API and no branding.
- Expand/Plus: Run large or enterprise-level businesses.
Think about your budget, course count, and need for features like communities or API. Not sure? Start with the Free plan or a 14-day trial. You can always upgrade later.
Why Wait? Start Your Course Journey Today
Your dream of teaching the world is closer than you think. Thinkific’s pricing plans make it easy to start small and grow big, with no hidden fees or complicated setups.
Whether you’re a beginner or a pro, there’s a plan that fits your vision.
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